Sep 2019. Taipei,
茶豆香酥為台南新市區農會所生產的伴手禮，茶豆在當地是非常盛產的農作物，所以種植茶豆也成為農民賴以為生的生計，為了幫助農會推廣在地特色，我們希望賦予這個伴手禮更符合在地人文與提升茶豆價值的新包裝。
The edamame pastry is souvenir of Sinshih, Tainan. Produced by local farmer’s association. Edamame bean is very popular grain in Sins
hih. Lots of farmers make living by growing edamame beans. In order to promote this special local product and culture. We try to integrate local culture and modern aesthetic to improve the identity and quality of package design to add more value to the product.
來自台灣台南新市區的農作物＿茶豆，色澤比其他品種來的深，口味有淡淡的芋頭香，在部分亞洲國家會將茶豆冰鎮後當作小菜搭配啤酒或是烏龍，是個消暑營養且道地的豆子，再早期台灣的婚禮更是有被當作前菜的習俗，為了延續台灣人將茶豆當作聊天嘴饞的此用途，而生產出茶豆香酥。
來自台灣台南新市區的農作物＿茶豆，色澤比其他品種來的深，口味有淡淡的芋頭香，在部分亞洲國家會將茶豆冰鎮後當作小菜搭配啤酒或是烏龍，是個消暑營養且道地的豆子，再早期台灣的婚禮更是有被當作前菜的習俗，為了延續台灣人將茶豆當作聊天嘴饞的此用途，而生產出茶豆香酥。
Edamame, a crop from Sinshih Dist., Tainan, Taiwan. The color is darker than other varieties, also taste like beans with flavor of taro. Some Asian countries would have iced or cool edamame as side dish with beer or oolong tea as a nutritious local snack during summer. Also as an appetizer For wedding in early Taiwan. So, in order to maintain that tradition, Taiwanese people make edamame pastry as snack for chat time. The simplicity and minimalism on the design is to show the simple, kind and good old times from early Taiwan.
茶豆香酥此款包裝使用了茶豆的深綠色以及餅乾的米色做為盒子與腰帶的配色，在腰帶上切型出茶豆莢的形狀，套入後即可對應到內盒燙金的豆子，呈現一個完整的茶豆，表現豆子的價值如黃金一樣珍貴。
The color of package design is inspire form the edamame and the edamame pastry. The navy of the edamame bean for the box and the beige of the edamame pastry for the cover. On the cover, there is a die-cut shape of bean pod. So the viewer could see the fold-tooled bean through the cover. It
is a symbol of people treasure edamame bean as gold.
打開腰帶後，則是設計了一整面深綠色的圓圈來表現茶豆與三顆燙金的香酥，呈現素雅的風格，亦可表達香酥的營養價值是很多的茶豆組成的。
Under the cover, there are full of dark green circles lined with three gold ones. It says that we pick the best from all the beans and make it into
and nutritious snack.
在印刷的配置，則是選用模造面的紙質，讓消費者可以感受到紙張的纖維，好比茶豆莢外皮的細毛觸感一樣。
We pick the paper for the bod with fiber texture in order to allow customer the feel the surface as if they are feeling the skin of edamame beans.
餅乾內袋則是做出色彩對比，深綠色外盒搭配白色霧面內袋。
The small pack is mat white background to stand out from the navy green box.
設計出四款不同的印花，分別是 茶豆的原形。香酥的千層口感 。像礦石的價值。含有多種的穀物。
On top of it, there are four patterns which are the shape of edamame bean, the multi-layer of the edamame pastry, value of mineral and full of grain.
Client：台南市新市區農會 Sinshih District Famers’Association
Project：茶豆香酥 EDAMAME PASTRY
Designer：黃智偉 Woody Huang
Team：零一研創 labb01
Print：正統印刷 CTprint
Print：正統印刷 CTprint
